About Us

We are your diamond specialists

Celebrating 60 years in business, Max Wilson Diamond Jeweller is proud to showcase a beautiful range of quality diamond rings and diamond jewellery as well as  representing quality branded Jewellery like WILLOWBANK, Pandora, Swarovski, ELLANI, NAJO and our watch brands, swarovski and rosefield. 

 Diamond rings are our specialty with our in store Gemmologists hand selecting the best diamonds, and our expert sales team providing outstanding service and advice on your special purchase.      

 With two qualified Gemmologists instore, we back up our fine quality jewellery and great service, with the highest level of information. Not only that, we source our own diamonds from the world's best. Our broad range helps you find the right cut and colour for expressing your individuality. We'll discuss your ideas with you, provide concepts for new designs or remodelling, and then set about handcrafting your unique piece of jewellery.


Max Wilson Diamond Jeweller's reputation for high quality, manufactured and unique jewellery, is set in its heritage. In 1961, shortly after graduating from the Wellington Goldsmith School, Max Wilson established the store and workshop. Testament to quality is high customer demand, and this is what Max Wilson had. Taking on Val Hirst as business organiser extraordinaire in 1974 saw the beginning of the next chapter.

Val's daughter Susie Barr joined the Max Wilson family in 1984, progressing from after school junior to Manager within five years. With a prospering business, long-term client relationships, and a team that loved the company as much as he did Max retired. Sibling Lisa joined the Max Wilson team in 1995, and in 2003, Susie, Val and Lisa bought the business from Max. Val semi retired, but continues to help out when needed. Susie and Lisa continue to own and operate Max Wilson Diamond Jewellers today.

Whether you seek a custom designed piece, your watch repaired, ring resized, or an item from the great ranges we stock, our team of in-house experts continue to uphold the traditions and high standards of service and craftsmanship initiated by its founder.